Yummee Frootz UX & web design project

For this project, I developed a full brand identity and user-centred website design for Yummee Frootz, a playful gummy sweets brand. The process involved defining the brand’s visual and verbal identity, creating user personas, mapping the user journey, and designing a high-fidelity Figma prototype that showcases an engaging, intuitive, and e-commerce-ready website. The final result blends vibrant branding with thoughtful UX design, ensuring a smooth, enjoyable online experience for all users.