Cell C “Signal Your Future” Campaign

In a group with Mackenzee and Carly, we developed “Signal Your Future” - a digital marketing campaign for Cell C’s Take a Child to Work (TACTW) initiative. The campaign transforms Cell C’s brand signal into a career discovery platform where learners “raise their bars” by exploring and experiencing real careers. Using Instagram, LinkedIn, WhatsApp, and Email, it connects learners, parents, schools, and corporates through data-light tools like Signal Cards, Coverage Maps, and Leaderboards. The concept promotes authentic corporate involvement and youth empowerment, guiding learners from haze to aha.